ADVERTISING & MEDIA MANAGEMENT
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ADVERTISING & MEDIA MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: BANGALORE UNIVERSITY ADVERTISING & MEDIA MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other BANGALORE UNIVERSITY book solutions now mehta solutions brings top solutions for BANGALORE UNIVERSITY ADVERTISING & MEDIA MANAGEMENT REPORT book contains previous year solved papers plus faculty important questions and answers specially for BANGALORE UNIVERSITY .questions and answers are specially design specially for BANGALORE UNIVERSITY students .
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- Case studies solved
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- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
M.K. 5.6 ADVERTISING & MEDIA MANAGEMENT
Unit 1: INTRODUCTION & BASIC CONCEPTS
History of advertising; Advertising purpose and functions; Economic, social & ethical aspects of
advertising; Advertising & the marketing mix, Advertising as a communication process; types of
advertising; Major Institutions of Advertising Management.
Unit 2: ADVERTISING AND CAMPAIGN PLANNING
Marketing strategy & Situation analysis; Advertising plan; Advertising objectives; DAGMAR approach;
Advertising strategy; Advertising campaign-planning process.
Unit 3: CREATIVE STRATEGY & ADVERTISING BUDGET
Creative approaches; The art of copywriting; Advertising copy testing; creativity in communication,
motivational approaches & appeals, Advertising budget process; Methods of determining Advertising
appropriations.
Unit 4: ADVERTISING MEDIA STRATEGY
Role of media; types of media; their advantages and disadvantages; Media research & advertising decisions;
media planning, selection & scheduling strategies.
Unit 5: ADVERTISING EFFECTIVENESS & ORGANISING ADVERTISING FUNCTIONS.
Methods of measuring advertising effectiveness; Advertising research; structure & functions of an
advertising agency; Selection & co-ordination of advertising agency; Advertising regulations; Internet
advertising
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