INTERNATIONAL BUSINESS

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

6.1 INTERNATIONAL BUSINESS

OBJECTIVE
The objective of this subject is to facilitate the students in understanding International Business in a multi
cultural world.
Unit 1: INTRODUCTION TO INTERNATIONAL BUSINESS 
Meaning and Definition of International Business – Theories of International Trade – Economic Theories –
Forms of International Business - Nature of International Business
Unit 2: MODES OF ENTRY INTO INTERNATIONAL BUSINESS 
Mode of Entry – Exporting – Licensing – Franchising – Contract Manufacturing – Turn Key Projects –
Foreign Direct Investment – Mergers, Acquisitions and Joint Ventures – Comparison of different modes of
Entry.
Unit 3: GLOBALIZATION 
Globalization: Meaning - Features – Stages –Production –Investment and Technology, Globalization –
Advantages and Disadvantages – Methods and Essential Conditions for Globalization. MNC’s and
International Business: Definitions – Distinction between Indian Companies – MNC – Global Companies
and TNC – Organizational Transformations – Merits and Demerits of MNC‟s in India
Unit 4: INTERNATIONAL MARKETING INTELLIGENCE
Information required – Source of Information – International Marketing Information System and Marketing
Research.
Unit 5: EXIM TRADE 
Export Trade, Procedure, Steps & Documentation, Direction of India‟s Trade – Export Financing –
Documents related to Export Trade – Export Marketing – Import Trade, Procedure, Steps, Documentations
and Problems - EXIM Policy - Balance of Payment – Disequilibrium and Measures for Rectification -
Institutions connected with EXIM Trade.