Services Marketing
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Organizational Development SOLVED PAPERS AND GUESS
Product Details: Bharathiar University Organizational Development SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Bharathiar University book solutions now mehta solutions brings top solutions for Bharathiar University Organizational Development book contains previous year solved papers plus faculty important questions and answers specially for Bharathiar University .questions and answers are specially design specially for Bharathiar University students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
SERVICES MARKETING
Unit-IServices Marketing – Meaning – Nature of Services – Types and Importance –Relationship Marketing – Mission, Strategy, Elements of Design, Marketing Plan Market Segmentation.
Unit-II
Marketing Mix Decisions: Unique Features of Developing, Pricing, Promoting and Distributing Services – Positioning and Differentiations Strategies, Quality of Service Industries – Achievement and Maintenance, Customer Support Service.
Unit-III
Marketing of Hospitality: Perspectives of Tourism, Hotel and Travel Services – Airlines, Railway, Passenger and Goods Transport – Leisure Services.
Unit-IV
Marketing of Financial Services: Concept – Features of Banking, Insurance, Lease, Mutual Fund, Factoring, Portfolio and Financial Intermediary Services.
Unit-V
Marketing of Non-Profit Organizations: Services Offered by Charities – Educational Service – Miscellaneous Services – Power and Telecommunication.
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