Financial Service Marketing
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Financial Service Marketing SOLVED PAPERS AND GUESS
Product Details: PUNE UNIVERSITY Financial Service Marketing
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2019-20
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other INDRAPRASTHA UNIVERSITY book solutions now mehta solutions brings top solutions for INDRAPRASTHA UNIVERSITY Financial Service Marketing
REPORT book contains previous year solved papers plus faculty important questions and answers specially for INDRAPRASTHA UNIVERSITY .questions and answers are specially design specially for INDRAPRASTHA UNIVERSITY students .
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- Case studies solved
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
Financial Service Marketing
Unit I
Meaning and nature of services, classification of services, Customer Expectations and Perceptions; Defining and Measuring Service Quality (Servequal and Servepref); GAPs Model; Defining and Measuring Customer Satisfaction. (12 Hours)
Unit II
Services Design and Development; Service Blueprinting; Service Process; Physical Evidence and Services cape. Pricing of services. (10 Hours)
Unit III
Services Distribution Management; Managing the Integrated Services Communication Mix; Managing Services Personnel. Marketing, (10 Hours)
Unit IV
CRM- Customer Relationship Management- Concept and principles, Relationship Building strategies, Banking services and Insurance Services. Services Marketing in Banking and Insurance emerging trends in financial services retailing
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