Customer Relationship Management
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Rs600
Customer Relationship Management SOLVED PAPERS AND GUESS
Product Details: M D U UNIVERSITY Customer Relationship Management
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2019-20
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other M D U UNIVERSITY book solutions now mehta solutions brings top solutions for M D U UNIVERSITY Customer Relationship Management REPORT book contains previous year solved papers plus faculty important questions and answers specially for M D U UNIVERSITY.questions and answers are specially design specially for M D U UNIVERSITY students .
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- Case studies solved
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
Customer Relationship Management
UNIT-I
Introduction – Origin, evolution and concept of CRM, strategic importance of CRM, goals of CRM, types of CRM,
CRM Architecture
UNIT-II
Operational CRM – Sales force automation: lead management, contact management, field force automation;
enterprise marketing automation: market segmentation, campaign management, customer service and support,
contact and call center operations
UNIT-III
Analytical CRM – Managing and sharing customer data: customer information database, ethics and legalities of
data use, data warehousing and data mining; types of data analysis – online analytical processing, click stream
analysis, collaborative filtering, CRM and business intelligence collaborative CRM
UNIT-IV
CRM Implementation – Establishing CRM performance monitoring, CRM readiness assessment, system, CRM
audit, CRM project management, employee engagement in CRM project, CRM budget, key account management,
evaluating CRM return on investment
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