Retail Management
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Retail Management SOLVED PAPERS AND GUESS
Product Details: M D U UNIVERSITY Retail Management
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2019-20
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
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If you find yourself getting fed up and frustrated with other M D U UNIVERSITY book solutions now mehta solutions brings top solutions for M D U UNIVERSITY Retail Management REPORT book contains previous year solved papers plus faculty important questions and answers specially for M D U UNIVERSITY.questions and answers are specially design specially for M D U UNIVERSITY students .
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Retail Management
UNIT-I
Introduction to Retail- Evolution of Retail, Organised vs. Unorganised retailing, Retail Mix, theories of retail
development, Types of Retailers; Careers in Retailing; understanding Consumers.
UNIT-II
Retail Locations- Planned and Unplanned, Retail Site Location- Site Characteristics, Trade Area Characteristics,
Location and Site Evaluation; Store Layout and Design; Space Management; Visual Merchandising;
Atmospherics.
UNIT-III
Managing Merchandise - Merchandise Planning, Process, Forecasting Sales, Developing Assortment Plans,
National Brands and Private Labels; Retail Pricing- Setting Retail Prices, Price Adjustments, Pricing Strategies;
Retail Communication Mix.
UNIT-IV
Information and Supply Chain Management- Information Flows, Logistics, Distribution Centre. Contemporary
issues in Retail- Significance of retail as an industry, Retail scenario at International and National Level,
Technology in Retailing, Multi-channel Retailing, E-Retailing: Future of e-retailing, Challenges for traditional
retail and e-retail, FDI in Retail.
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