Consumer Behaviour
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Consumer Behaviour SOLVED PAPERS AND GUESS
Product Details: PUNE UNIVERSITY Consumer Behaviour
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2019-20
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other PUNE UNIVERSITY book solutions now mehta solutions brings top solutions for PUNE UNIVERSITY Consumer Behaviour REPORT book contains previous year solved papers plus faculty important questions and answers specially for BANGALORE UNIVERSITY .questions and answers are specially design specially for PUNE UNIVERSITY students .
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Consumer Behaviour
Syllabus
(306 MKT) CONSUMER BEHAVIOUR
Unit
Contents
Sessions
1
Environmental Influences on Consumer Behaviour
Basics: Meaning of Customers & Consumers, Consumer Roles, Consumerism &
De-marketing.
Culture & Sub-culture: Meaning, Characteristics & Relevance to Marketing Decisions.
Social Class: Meaning, Measurement, Effect on Lifestyles.
Social Groups: Meaning & Group Properties & Reference Groups.
Family: Family Life Cycle & Purchasing Decisions.
Marketing Mix: Influence of marketing mix variables.
2
Individual Determinants of Consumer Behaviour
Personality and Self Concept: Meaning of Personality, Influence on Purchase Decisions.
Motivation and Involvement: Types of Buying Motives, Motive Hierarchy, Dimensions of Involvement.
Learning and Memory: Meaning & Principal Elements of Learning, Characteristics of Memory Systems, Recall.
Attitudes: Meaning and Characteristics, Strategies for Changing Attitudes, Intensions and Behaviours.
3
Consumer Decision Making Process
Problem Recognition: Types of consumer decisions, types of Problem Recognition, Utilizing problem recognition information.
Search & Evaluation: Types of information, Sources of Information Search, Search, Experience and Credence Aspects -Marketing Implications.
Situational Influences on Purchase Decisions.
Purchasing Process: Why do people shop? Store & Non-store Purchasing Processes, Purchasing Patterns.
Post-purchase Evaluation & Behaviour: Consumer Satisfaction, Dissatisfaction, Customer Delight, Consumer Complaint Behaviour, Post- Purchase Dissonance.
4
Consumer Behaviour Models
Howard Sheth Model
Engel – Blackwell – Miniard Model
5
Indian Consumer
Demographic & Socio-economic Profile
Measurement of social classes in India using Socio-Economic Classes (SEC) in Urban & Rural Markets
Living Standards Measures (LSM).
Characteristics of BoP Consumers.
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