Customer Relationship Management SOLVED NOTES EBOOK CHAPTERWISE
Customer Relationship Management SOLVED NOTES EBOOK CHAPTERWISE
Product Details: Customer Relationship Management SOLVED NOTES EBOOK CHAPTERWISE
Format: EBOOK DOWNLOAD IN FEW HOURS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Edition Description: 2018-19
Pages : 250+
RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS
- DOWNLOAD EBOOK WITH NOTES CHAPER WISE
PREVIEW OF CHAPTERS SYLLABUS
Customer Relationship Management
Unit - I
CRM concepts - Acquiring customers, - Customer loyalty and optimizing customer relationships - CRM defined - success factors, the three levels of Service/ Sales Profiling -Service Level Agreements (SLAs), creating and managing effective SLAs.
Unit - II
CRM in Marketing - One-to-one Relationship Marketing - Cross Selling & Up Selling - Customer Retention, Behaviour Prediction - Customer Profitability & Value Modeling, - Channel Optimization - Event-based marketing. - CRM and Customer Service - The Call Centre, Call Scripting - Customer Satisfaction Measurement.
Unit - III
Sales Force Automation - Sales Process, Activity, Contact- Lead and Knowledge Management - Field Force Automation. - CRM links in e-Business - E-Commerce and Customer Relationships on the Internet - Enterprise Resource Planning (ERP), - Supply Chain Management (SCM), - Supplier Relationship Management (SRM), - Partner relationship Management (PRM).
Unit - IV
Analytical CRM - Managing and sharing customer data - Customer information databases - Ethics and legalities of data use - Data Warehousing and Data Mining concepts - Data analysis - Market Basket Analysis (MBA), Click stream Analysis, Personalization and Collaborative Filtering.
Unit - V
CRM Implementation - Defining success factors - Preparing a business plan requirements, justification and processes. - Choosing CRM tools - Defining functionalities - Homegrown versus out-sourced approaches - Managing customer relationships - conflict, complacency, Resetting the CRM strategy. Selling CRM internally - CRM development Team - Scoping and prioritizing - Development and delivery - Measurement.
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