Global Marketing Management SOLVED NOTES EBOOK CHAPTERWISE

Global Marketing Management SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Global Marketing Management   SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

1. DOWNLOAD EBOOK WITH NOTES CHAPER WISE

 PREVIEW OF CHAPTERS SYLLABUS

Global Marketing Management


Unit – I
Introduction to International Marketing - Nature and significance; Complexities in international marketing; Transition from domestic to transnational marketing; International market orientation- EPRG
framework; International market entry strategies – market segmentation
– Global market entry strategies
Unit – II
International Marketing Environment - Internal environment; External environment- geographical, demographic, economic, socio-cultural, political and legal environment; Impact of environment on international marketing decisions.
Unit – III
Product Decisions - Product planning for global markets; Standardisation vs Product adaptation; New product development;Management of international brands; Packaging and labeling; Provision
of sales related services.

Unit – IV
Pricing Decisions - Environmental influences on pricing decisions; International pricing policies and strategies. Promotion Decisions: Complexities and issues; International advertising, personal selling, sales
promotion and public relations.
Unit – V
Distribution Channels and Logistics - Functional and types of channels; Channel selection decisions; Selection of foreign distributors/agents and managing relations with them; International logistics decisions.