Industrial Marketing SOLVED NOTES EBOOK CHAPTERWISE
Industrial Marketing SOLVED NOTES EBOOK CHAPTERWISE
Product Details: Industrial Marketing SOLVED NOTES EBOOK CHAPTERWISE
Format: EBOOK DOWNLOAD IN FEW HOURS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Edition Description: 2018-19
Pages : 250+
RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS
- DOWNLOAD EBOOK WITH NOTES CHAPER WISE
PREVIEW OF CHAPTERS SYLLABUS
Industrial Marketing
Unit I
Introduction to Industrial Markets - Industrial Marketing System,Concepts and Characteristics - Types of Industrial Markets - Industrial Buyer Behaviour.
Unit II
Strategic Industrial Marketing (S.T.P.) - Marketing Information Systems and Marketing Research – B2B Commerce.
Unit III
Classification of Industrial Products and Services - New Product Development and Introduction - Industrial Product Management - Pricing Decisions in Industrial Markets.
Unit IV
Formulating Channel Strategies and Physical Distribution decisions – Channel Management -Promotional Strategies for Industrial Goods/ Services.
Unit V
Developing Marketing Strategies and Programs for Industrial Goods / Services. – Formulating channel strategy – Pricing strategyPromotional strategy – Sales force automation
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