International Marketing Management Accounting SOLVED NOTES EBOOK CHAPTERWISE

International Marketing Management SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: International Marketing Management   SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   200+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

1. DOWNLOAD EBOOK WITH NOTES CHAPER WISE

 PREVIEW OF CHAPTERS SYLLABUS

International Marketing Management

UNIT I
International marketing management - National & International marketing - Barriers inInternational Marketing Management - 5 P`s in International Marketing.
UNIT II
Managing Marketing-Defining Customer Value and Satisfaction-Retaining customer value
and Satisfaction - Implementing Total quality marketing-Competitive Marketing strategies.
UNIT III
Marketing Mix - Product Mix - Product strategies and product planning-Branding and
Packaging Decisions-Pricing strategies-Promotional Strategies. Distribution - Distribution
strategies.
UNIT IV
Globalization and Global Competitiveness: Meaning - stages - Foreign market entry strategies - Pros and Cons of Globalization - Social Issues - Indicators of competitiveness- Competitive Advantage of Nations - Technology and Global competitiveness.
UNIT V
Information Technology: New Information Technologies - Business Process Reengineering (BPR) - E-Business; Future of International Business