MARKETING MANAGEMENT/ ESSENTIALS OF MARKETING SOLVED NOTES EBOOK CHAPTERWISE

MARKETING MANAGEMENT/ESSENTIALS OF MARKETING SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: MARKETING MANAGEMENT/ ESSENTIALS OF MARKETING    SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   220+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

1. DOWNLOAD EBOOK WITH NOTES CHAPER WISE

 PREVIEW OF CHAPTERS SYLLABUS

MARKETING MANAGEMENT/ESSENTIALS OF MARKETING

Description
1 Marketing Scope and Concepts, marketing: creating and capturing customer value, partnering to build customer relationship
2 Understanding the market place and consumers: analyzing the marketing environment, managing marketing information to gain customer insight
3 Consumer markets and consumer buyer Behaviour, business markets and business buyer Behaviour.
4 Designing a customer driven strategy and mix: creating value for target customer, products, services and brands, building customer values, new product development and product life cycle strategies.
5 Services and brands: building customer value, new product development and product life
6 Managing Marketing Channels, Logistics and Supply Chain Management, Retailing and Wholesaling
7 Integrated Marketing Communication
8 Sales Promotions, Advertising and Public Relations,
9 Sales Management, Personal Selling, Direct and online Marketing
10 Sustainable marketing: Social Responsibility and Ethics