Retail Branding and Strategy SOLVED NOTES EBOOK CHAPTERWISE

Retail Branding and Strategy SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Retail Branding and Strategy SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

1. DOWNLOAD EBOOK WITH NOTES CHAPER WISE

 PREVIEW OF CHAPTERS SYLLABUS

Retail Branding and Strategy

Unit – I
Brand – Meaning – Definition – Role of Brand – Brand Positioning & Personality of a Brand
Unit – II
Consumer’s concept of ‘Self-Image’- Brand Proposition – Brand Name & Brand Awareness
Unit – III
Managing Brand Portfolio – Contemporary view of the role of Brand Management – Various issues related to Brand Management – Process involve in Building & Managing Brand in retail management
Unit – IV
Approaches to strategic Management – Approaches to Strategic Anaslysis of the retailing environment – Approaches to the analysis of resources – Competence and Strategic capability – Application of technique
such as Value Chain Analysis & Bench Marking