Product and Brand Management SOLVED NOTES EBOOK CHAPTERWISE

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Product and Brand Management SOLVED NOTES  EBOOK CHAPTERWISE

 

Product Details: Product and Brand Management    SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

Edition Description2018-19

Pages   :   220+

 

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

 

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 PREVIEW OF CHAPTERS SYLLABUS

Product and Brand Management

 

Description
1. Introduction to Product & Product Related Concepts: Product Management & Scope Marketing Organization & Types, Marketing Planning: Components of Marketing Plan Defining the Competitive Set: Levels of Market Competition, Methods for Determining Competitors
Category Attractiveness Analysis: Aggregate Market Factors, Category Factors, Environmental Analysis
2. Competitor Analysis: Sources of Information, Assessing Competitors’ Current Objectives & Strategies, Differential Advantage Analysis Customer Analysis: Purpose, Segmentation Criteria
3. Market Potential & Sales Forecasting, Methods of Estimating Market & Sales Potential
4. Developing Product Strategies, PLC, Product Strategies Over the Life Cycle Managing New Product Development ,Product Modification, Line Extension & Brand Extension
5. Brands & Brand Management, Branding Challenges & opportunities, Concept of Brand Equity
6. Strategic Brand Management Process: Introduction & Phases
7. Identifying & Establishing Brand Positioning: Building A Strong Brand, Positioning Guidelines
8. Planning & Implementing Brand Marketing Programs: Criteria for Choosing Brand Elements, Options & tactics for Brand Elements, Use of IMC for Brand Building, Leveraging Secondary Brand Associations to Brand
building
9. Measuring & Interpreting Brand Performance: Developing A Brand Equity Measurement & Management System, Measuring Sources of Brand Equity & Outcome of Brand Equity
10. Growing & Sustaining Brand Equity: Designing & Implementing Branding Strategies Managing Brands Over Time

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