SERVICES MARKETING SOLVED NOTES EBOOK CHAPTERWISE

SERVICES MARKETING  SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: SERVICES MARKETING   SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   220+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

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 PREVIEW OF CHAPTERS SYLLABUS

SERVICES MARKETING

Content
1 Introduction to Services Marketing, Understanding Service Characteristics, Product versus Services, Classification of Services, Services Marketing Environment
2 7Ps of Services Marketing Mix, Purchase Process for services
3 Customer Expectations and Perceptions of Services through Marketing Research, CRM in services
4 Service Quality issues and Models on Service Quality
5 The Service Segmentation, Targeting, Positioning a Service in the marketplace, Understanding Positioning Maps, Developing Service Blueprint
6 Service Product & Operation, Understanding Employees and Customers Role in Service Delivery
7 Pricing of Services
8 Delivering Service through Intermediaries, distribution growth options, Internationalization in distribution
9 Developing Integrated Communication Program, Designing Services capes
10 Competitive Marketing Strategy, Developing Service Recovery Strategies, Managing Demand, Supply and Productivity, Managing waiting Lines