Store Location, Design and Visual Merchandising SOLVED NOTES EBOOK CHAPTERWISE

Store Location, Design and Visual Merchandising SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Store Location, Design and Visual Merchandising  SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

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 PREVIEW OF CHAPTERS SYLLABUS

Store Location, Design and Visual Merchandising

Unit - I
Store Location – Importance of Store Location – Types of Store Location – Isolated or Freestanding location – Unplanned Shopping Centers – Planned Shopping Centers – Store Location and Retail Strategy – Selecting the Store Location – Market Area Analysis – Effect of demographic, economic, cultural, demand, competition and infrastructural factors.
Unit - II
Trade Area Analysis – Size and shape of trading areas – Defining the trade area – Reilly’s law Huff’s Probability Model – Index of Retail Saturation Theory – Site Evaluation and Selection – Estimating the potential – Selecting the Specific Site. Objectives of a good store design – Creating a Store image – Creating a buying environment – Store Exteriors – Store Interiors – Store Layout Design – Types Grid – Racetrack – FreeForm – Feature areas – Space planning – Location of department – Location of merchandise within departments: Use of Plano grams.

Unit - III
Merchandise facilitators (fixtures, props, graphics and Signs etc) and material, current developments in visual materials, fixtures, retail space management, floor plan blueprints.
Unit - IV
Visual Merchandising – concept – role and influence as a communication tool – Merchandise presentation techniques – idea oriented presentation – Style / item presentation – colour presentation
– Price Lining – vertical Merchandising – Tonnage merchandising – Frontage presentation – Store Fixtures/ Furniture. Store Atmospherics – Visual communication – Lighting – Colour, Music and Scent – Displays and POPs.
Unit - V
Store Management, Responsibilities of Store Manager, Store Security and Parking Space Problem at Retail Centers, Store Record and Accounting System, Coding System, Material Handling in Stores, Mall
Management, Factor Influencing Mall establishments.