BBA-304 STRATEGIC MANAGEMENT
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BBA-304 STRATEGIC MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: BBA-304 STRATEGIC MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other JNU University book solutions now mehta solutions brings top solutions for JNU University BBA-304 STRATEGIC MANAGEMENT book contains previous year solved papers plus faculty important questions and answers specially for JNU University .questions and answers are specially design specially for JNU University students .
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- Case studies solved
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
STRATEGIC MANAGEMENTObjective : To make student aware of measurement of performance in various business and
effect of strategies
Module I : Strategic Management : Concept, meaning, need, Role of SM in Business and nonBusiness organizations. Organizational mission, vision, objectives, goals & Ethics.
Module II : Broad Environment : Social, Ethical, Economic, Technological, Legal/ Political, Global
Environment.
Module III : Organization- Managers, Owners, Employees & Human Resource Management,
and Internal Resources, core competence & Competitive Advantage.
Module IV : Value of developing strategies : Marketing, finance, production and HRM.
Module V : Choice of Strategy : Concept of choice of Strategy, Choice process. Evaluation of
Strategic alternatives.
Module VI : Strategic Control : Meaning of Strategic control, Corporate Restructuring, Case Analysis
Module VII : Environmental Analysis and Diagnosis : Concept and Issues – Environmental factors
– Synthesis of External Factors – Industry Analysis; Porter’s Five-Forces Model.
Module VIII : Internal Analysis and Diagnosis : Analysis of Internal Resources and Capabilities –
Synthesis of Internal Factors – Core competence – Value – Chain Analysis – SWOT analysis.
Module IX : Strategic Options : Alternative Grand Strategies;
Module X : Stability : Growth, Retrenchment and Combinations – Mergers, Acquisitions and Joint
Module XI : Ventures : Porter’s Concept of Generic Strategies and Competitive advantage.
Module XII : Choice of Strategy : Process of Strategic choice – Portfolio Analysis – Role of
Board of Directors; Corporate Governance.
Module XIII : mportant Issues : Interrelationship between Formulation and Implementation –
Important Issues in Strategy Implementation;
Module XIV : Resource Allocation : Leadership Implementation – Structural considerations.
Module XV : Functional Strategies : Marketing, Human Resources, Production / Operations
and R & D Finance / Accounting and other issues
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