11UPLIS1E01: MARKETING OF INFORMATION PRODUCTS AND SERVICES

Product Code: 11UPLIS1E01
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Price: Rs600

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MARKETING OF INFORMATION PRODUCTS AND SERVICES MATERIALS SOLVED PAPERS AND GUESS 

 

Product Details:  MARKETING OF INFORMATION PRODUCTS AND SERVICES

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description2018-19

RATING OF BOOK: EXCELLENT

  

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other PERIYAR UNIVERSITY book solutions now mehta solutions brings top solutions for PERIYAR UNIVERSITY  MARKETING OF INFORMATION PRODUCTS AND SERVICES book contains previous year solved papers plus faculty chapterwise notes important questions and answers specially for PERIYAR UNIVERSITY    .questions and answers are specially design specially for PERIYAR UNIVERSITY students .

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  •  Case studies solved 
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

 

11UPLIS1E01: MARKETING OF INFORMATION PRODUCTS AND SERVICES

Unit I Information as a Resource: Economics of Information – Marketing Concepts – Marketing Strategies .

Unit II Portfolio Management – BCG Matrix Model – Product Market Mix – Product Life – Cycle – Pricing Information

Unit III Marketing Mix – Kotler’s Four C’s – McCarthy’s Four P’s

Unit IV Marketing Plan and Research – Market Segmentation and Targeting – Geographic and Demographic Segmentation – Behavioral Segmentation – User Behaviour and Adoption

Unit V Information and Publishing Industries – National and International - Marketing of Information Products and services

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