Communication skills

FULLY SOLVED BOOK 

DBA 7105  Communication skills

UNIT I  COMMUNICATION IN BUSINESS  - Systems approach- forms -  functions and
principles of communication  -  management and communication-  communication 
patterns -  barriers to communication -  interpersonal perception – SWOT analysis -Johari 
Window -Transactional Analysis.
UNIT II  NON-VERBAL AND INTERCULTURAL COMMUNICATION - Importance of 
non-verbal communication - personal appearance - facial expressions-  movement-posture – gestures - eye contact –voice - beliefs and customs- worldview and attitude.
UNIT III  ORAL COMMUNICATION - Listening - types and barriers to listening - speaking -planning and audience awareness - persuasion- goals - motivation and hierarchy of 
needs - attending and conducting interviews-participating in discussions, debates - and 
conferences - presentation skills- paralinguistic features -fluency development strategies
UNIT  IV  BUSINESS CORRESPONDENCE  - Business letter - principles of business writing-memos -e-mails – agendas-  minutes- sales letter- enquiries- orders- letters of complaint -claims and adjustments- notice and tenders- circulars- letters of application and résu mé.
UNIT V  BUSINESS PROPOSALS AND REPORTS - Project proposals- characteristics and 
structure- Project reports – types- characteristics,-structure-Appraisal reports –
performance appraisal, product appraisal- Process and mechanics of report writing-visual aids- abstract - executive summary- recommendation writing- definition of terms.