Hospitality Management

HOSPITALITY MANAGEMENT

SYLLABUS
UNIT I
The World of Hospitality: Introduction to Hotel, Travel and tourism Industry - Nature of
Hospitality: Communication, Turnover, Demands and Rewards - Economic and Other
Impacts of Hotel, Tourism, and Travel Industry - Early History of Lodging - Globalization
of the Lodging Industry - Franchising
UNIT II
The Organization and Structure of Lodging Operations: Size and Scope of the Industry -
Classifications of Hotels - Hotel Market Segments - Organization of Hotels - Food
Service Industry : Composition and Size of Food Service Industry - Organization of
Hotel and Restaurant Food Service - Management and Operation of Food Services
UNIT III
The Rooms Division: The Front Office Department - The Reservation Department -
The Telecommunications Department - The Uniformed Service Department
UNIT IV
Functional areas: Engineering and Maintenance Division - Marketing and Sales Division
- Accounting Division - Human Resources Division - Security Division
UNIT V
Hospitality Marketing: Distinctive characteristics - Seven Ps of Marketing - Segmentation,
Targeting and Positioning - Future trends in Hospitality Industry: Usage of CRS in Hotel
Industry, Chain of hotels - Role of Associations in hospitality management