Tourism Planning and Marketing

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Tourism Planning and Marketing SOLVED PAPERS AND GUESS 

 

Product DetailsBharathiar University Tourism Planning and Marketing  SOLVED PAPERS AND GUESS 

FormatBOOK 

Pub. DateNEW EDITION APPLICABLE FOR Current EXAM

PublisherMEHTA SOLUTIONS

Edition Description2018-19

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TOURISM PLANNING AND MARKETING


SYLLABUS
UNIT I
Introduction: Concept of Policy, Formulating tourism policy, Role of government, public
and private sectors, Role of international multinational, state and local tourism organisations
in carrying out tourism policies.
UNIT II
Tourism Policy: Study of National Tourism Policy 1982 and 2002, National Action Plan
on Tourism, 1992: Special Tourism Area Development Programme. The concept of
National Tourism Board, National Committee on Tourism, Case study of tourism policies
of a few states (Uttar Pradesh, Rajasthan, Kerala, Madhya Pradesh). Investment
opportunities and government policy for investment in hotel/tourism industry. Sources of
funding.
UNIT III
Understanding Tourism Planning: Conceptual meaning of Tourism Planning, Evolution of
Tourism Planning, General Concepts of Planning, Levels and Types of Tourism Planning,
Background Approach and planning scale. Public and Private sectors role in Tourism
Development. Analysis of an individual Tourism Project (development of the Buddhist
circuit).
UNIT IV
International Agreements: Chicago Convention, Warsaw Convention, Open Sky Policy,
Bermuda Convention, Euro Agreement, Schengen Agreement.
UNIT V
Tourism Marketing : Service characteristics of tourism. Unique features of tourist demand
and tourism product, Tourism marketing mix. Marketing of Tourism. Services : Marketing
of Airlines, Hotel, Resort, Travel Agencies and other tourism related services - Challenges
and strategies.

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