INTEGRATED MARKETING COMMUNICATION
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INTEGRATED MARKETING COMMUNICATION SOLVED PAPERS AND GUESS
Product Details: X Y Z INTEGRATED MARKETING COMMUNICATION
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2019-20
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other X Y Z book solutions now mehta solutions brings top solutions for X Y Z INTEGRATED MARKETING COMMUNICATION REPORT book contains previous year solved papers plus faculty important questions and answers specially for .questions and answers are specially design specially for X Y Z students .
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- Case studies solved
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- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
UNIT I INTRODUCTION TO ADVERTISEMENT 9
Concept –definition-scope-Objectives-functions-principles of advertisement – Social, Economic and
Legal Implications of advertisements – setting advertisement objectives – Advertisement Agencies –
Selection and remuneration – Advertisement campaigns – case studies.
UNIT II ADVERTISEMENT MEDIA 9
Media plan – Type and choice criteria – Reach and frequency of advertisements – Cost of
advertisements - related to sales – Media strategy and scheduling. design and execution of
advertisements -Message development – Different types of advertisements – Layout – Design appeal
– Copy structure – Advertisement production – Print – Radio. T.V. and Web advertisements – Media
Research – Testing validity and Reliability of ads – Measuring impact of advertisements – case
studies.
UNIT III SALES PROMOTION 9
Scope and role of sale promotion – Definition – Objectives of sales promotion - sales promotion
techniques – Trade oriented and consumer oriented. Sales promotion – Requirement identification –
Designing of sales promotion campaign – Involvement of salesmen and dealers – Out sourcing sales
promotion national and international promotion strategies – Integrated promotion – Coordination within
the various promotion techniques – Online sales promotions- case studies.
UNIT IV PERSONAL SELLING 9
Introduction – Meaning – Functions- Personal selling process – Evaluation – Compensation –
Motivation- Territory Management – Sales Report Preparation and Presentation- Ethical Issues
UNIT V PUBLICITY AND PUBLIC RELATIONS 9
Introduction – Meaning – Objectives –Scope-Functions-integrating PR in to Promotional Mix-Marketing
Public Relation function- Process of Public Relations-advantages and disadvantages of PR-Measuring
the Effectiveness of PR- PR tools and techniques. Difference between Marketing, PR and Publicity --
Social publicity – Web Publicity and Social media – Publicity Campaigns
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