RETAIL MARKETING
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RETAIL MARKETING SOLVED PAPERS AND GUESS
Product Details: X Y Z RETAIL MARKETING
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2019-20
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other X Y Z book solutions now mehta solutions brings top solutions for X Y Z RETAIL MARKETING REPORT book contains previous year solved papers plus faculty important questions and answers specially for .questions and answers are specially design specially for X Y Z students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
UNIT I INTRODUCTION 9
An overview of Global Retailing – Challenges and opportunities – Retail trends in India – Socio
economic and technological Influences on retail management – Government of India policy
implications on retails.
UNIT II RETAIL FORMATS 9
Organized and unorganized formats – Different organized retail formats – Characteristics of each
format – Emerging trends in retail formats – MNC's role in organized retail formats.
UNIT III RETAILING DECISIONS 9
Choice of retail locations - internal and external atmospherics – Positioning of retail shops – Building
retail store Image - Retail service quality management – Retail Supply Chain Management – Retail
Pricing Decisions. Mercandising and category management – buying.
UNIT IV RETAIL SHOP MANAGEMENT 9
Visual Merchandise Management – Space Management – Retail Inventory Management – Retail
accounting and audits - Retail store brands – Retail advertising and promotions – Retail Management
Information Systems - Online retail – Emerging trends .
UNIT V RETAIL SHOPPER BEHAVIOUR 9
Understanding of Retail shopper behavior – Shopper Profile Analysis – Shopping Decision Process -
Factors influencing retail shopper behavior – Complaints Management - Retail sales force
Management – Challenges in Retailing in India.
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