Retail Information System and E-Retailing SOLVED NOTES EBOOK CHAPTERWISE

Retail Information System and E-Retailing SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Retail Information System and E-Retailing SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

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 PREVIEW OF CHAPTERS SYLLABUS

Retail Information System and E-Retailing

Unit - I
Introduction – Purpose of Retail Information system – Steps in conducting Manlleting Research – Tools for collecting data – Role of Technology in gathering data – Universal product code – Networking
Unit - II
Introduction to e- Retailing – Definition, Features and types – Forecasting E-Retailing, E-Commerce Business Models – B2C, M-Commerce – Privacy and Right to Information.
Unit - III
Intellectual Property Rights – E-Retailng Infrastructure – Building of E-commerce websites.
Unit - IV
E-commerce Payment system – Credit cards, e-cash, e- cheques, - Stored Value system – Accumulating balance systems – Electronic billings.
Unit - V
E-commerce Marketing – Online branding – Online Market research – E-commerce Marketing communication – Online advertising – Online promotions – Costs and benefits of online communication