Retail Sales Techniques and Promotion SOLVED NOTES EBOOK CHAPTERWISE

Retail Sales Techniques and Promotion SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Retail Sales Techniques and Promotion  SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

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 PREVIEW OF CHAPTERS SYLLABUS

Retail Sales Techniques and Promotion

Unit - I
Advertising Communications and Promotions – Effective Advertising : Understanding When, How and Why Advertising Works – Marketing Objectives and Positioning – Target Audience Selection and Action Objectives – Communication Objectives – The Creative Strategy and Tactics – Media Strategy: The Reach Pattern and Effective Frequency – The Creative Strategy and Tactics – Media Strategy: The Reach Pattern and Effective Frequency Campaign Tracking and Evaluation – Setting the Campaign Budget – Sales Promotions.
Unit - II
Promotion Impact – On the Marketing Mix – On the Customer – Promotions and Integrated Marketing – Creating a Customer Relations – Characteristics of an Intergrated Programme – Strategic Considerations – Promotions role – Overcoming barriers in Integrated Marketing.
Unit - III
Tactical Analysis - Strategic Analysis to Promotion tactics – Objective Setting – Perspective on Strategy – Promotional tactical tool set – When and how to apply the right tactics – Built – Traffic – Reach new customers –Trade users up – Introduce new products – Gain Product Display, Placement & Distribution – Stimulate Repeat sales – Generate Brand loyalty.

Unit - IV
Sales promotion technique – Off the self offers – Joint Promotions – Price Promotions – Premium Promotions – Prize Promotions – How Promotion affects sales – Switching – Acceleration and Deceleration – How promotion affects sales – Acceleration, Repeat Purchasing Consumption – Trade Dealing.
Unit - V
Retailer Promotions – Consumer Promotions (Coupons, Rebates and Loyalty Programs) – consumer Promotions (Loyalty Programs, Online and Special Event Promotions) – Calculating Promotion Profitability – Trade Deals, Retailer Promotions,
Coupous, Rebates – Measuring Promotion Effectiveness – Sales Promotion Strategy – Procter and Gamble’s Value Pricing Strategy – Sales Promotion Strategy