Rural Marketing SOLVED NOTES EBOOK CHAPTERWISE

Rural Marketing SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Rural Marketing   SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

1. DOWNLOAD EBOOK WITH NOTES CHAPER WISE

 PREVIEW OF CHAPTERS SYLLABUS

Security Market Operations

Unit - I
Rural Economy - Rural - Urban disparities-policy interventions required - Rural face to Reforms - The D evelopment exercises in the last few decades.
Unit - II
Rural Marketing - Concept and Scope - Nature of rural markets - attractiveness of rural markets - Rural Vs Urban Marketing - Characteristics of Rural consumers - Buying decision process - Rural Marketing Information System - Potential and size of the Rural Markets.
Unit - III
Selection of Markets - Product Strategy - Product mix Decisions - Competitive product strategies for rural markets.
Unit - IV
Pricing strategy - pricing policies - innovative pricing methods for rural markets - promotion strategy - appropriate media - Designing right promotion mix - promotional campaigns.

Unit - V
Distribution - Logistics Management - Problems encountered - selection of appropriate channels - New approaches to reach out rural markets – Electronic choupal applications.