Retail Shoppers' Behaviour SOLVED NOTES EBOOK CHAPTERWISE

Retail Shoppers' Behaviour SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Retail Shoppers' Behaviour  SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

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 PREVIEW OF CHAPTERS SYLLABUS

Retail Shoppers' Behaviour

Unit - I
Shopper Behaviour: Introduction, Concepts & Techniques for Understanding the retail dynamics of customer buying behaviour process.
Unit - II
Model of retail consumer behaviour, personal, social and cultural influences on the customer and understanding customer needs and motives.
Unit - III
Relevant theories of personality, perception and motivation, customer buying roles. 

Unit - IV
Stages in retail buying decision process such as information search, alternative evaluation, brand choice, post purchase dissonance, brand loyalty and motivation.
Unit - V
Market research – A tool for understanding retails markets consumers, research prior to setting up a retail store & research after setting up a Retail Store.