SERVICES MARKETING
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Rs4500
SERVICES MARKETING SOLVED PAPERS AND GUESS
Product Details: X Y Z SERVICES MARKETING
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2019-20
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other X Y Z book solutions now mehta solutions brings top solutions for X Y Z SERVICES MARKETING REPORT book contains previous year solved papers plus faculty important questions and answers specially for .questions and answers are specially design specially for X Y Z students .
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- Case studies solved
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- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
UNIT I INTRODUCTION 9
Definition – Service Economy – Evolution and growth of service sector – Nature and Scope of
Services – Unique characteristics of services - Challenges and issues in Services Marketing.
UNIT II SERVICE MARKETING OPPORTUNITIES 9
Assessing service market potential - Classification of services – Expanded marketing mix – Service
marketing – Environment and trends – Service market segmentation, targeting and positioning.
UNIT III SERVICE DESIGN AND DEVELOPMENT 9
Service Life Cycle – New service development – Service Blue Printing – GAP model of service quality
– Measuring service quality – SERVQUAL – Service Quality function development.
UNIT IV SERVICE DELIVERY AND PROMOTION 9
Positioning of services – Designing service delivery System, Service Channel – Pricing of services,
methods – Service marketing triangle - Integrated Service marketing communication.
UNIT V SERVICE STRATEGIES 9
Service Marketing Strategies for health – Hospitality – Tourism – Financial – Logistics - Educational –
Entertainment & public utility Information technique Services
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